The IndyAMA team is hosting a "Circle Social" happy hour event on Tuesday, June 13th from 5 - 7 pm at The District Tap in Castleton.
Read MoreHow do successful entrepreneurs take action to do something bigger, something better, and something different?
Join us at 'Inspiring Great Entrepreneurs'
Read MoreJoin IndyAMA and The B2B Marketers of Indiana for breakfast on September 28 to learn more about employee engagement, and how marketers and HR pros are working together to build successfully engaged teams. Hope to see you there! Shoot me a note if you have any questions.
Read MoreAre you trying to cut through the clutter of marketing noise from your competitors?
Professional service providers often try to bring breaking news to executive inboxes. They gather a team of marketers and junior pros, ready to fire off emails to clients the moment a change in law or regulation happens.
But new research from The Economist Group and Hill+Knowlton Strategies shows that this surface-level coverage may be a race to the bottom.
Read MoreCan you get more bang for your buck out of your marketing content? Chances are, you can find ways to save yourself time and money, and deliver your content in ways that are effective for selling.
Read MoreCould your recruiting team benefit from some great content?
Talent acquisition teams are in tight competition to attract and retain key employees. A list of top-tier benefits, wellness programs, and free snacks no longer serves as a differentiator. Today, talent acquisition teams need to help recruits see themselves as vibrant participants -- and future leaders -- in the company culture.
Read MoreAre you getting actionable data from your Google analytics? Or do your eyes glaze over at the sight of your ever-changing dashboard? Learn how to cut through the clutter and leverage analytics for your business. Join the IndyAMA and The B2B Marketers of Indiana at a special breakfast seminar on April 20 in downtown Indianapolis. This seminar will help you understand how to use Google analytics for successful marketing efforts.
Read MoreHow can people buy from you if they don't know how you can solve their problems? If your marketing tactics are not working together to amplify a cohesive message, then you may need to turn up the volume. One way to do that is with marketing integration.
Read MoreAre you leveraging case studies, white papers, events, blogs or podcasts for your B2B marketing efforts this year?
Read MoreYour buyers have problems. Big ones. Their problems are often complex,and require someone with your specific expertise to solve them.
So why are you marketing with general capabilities? You are so much more!
You are the answer to the nagging questions that keep your buyers up at night. You understand their problem and you know how to solve it.
Read MoreYou know that content marketing can drive search traffic to your website, demonstrate expertise and pull double duty as collateral for your sales team. But how can you get buy-in on content projects from across your organization? Content marketing projects depend upon a cross-functional team comprised of subject matter experts, sales professionals, and creatives. And those are just the people needed to produce the content. The marketing team still needs to run with the final product, and repurpose it across platforms.
Read MoreHave you been the recipient of a painfully boring case study? You know the kind I'm talking about. It typically starts with a far-reaching overview of the business' suite of services, then mentions the name of a client they worked with, then they tell you about all the other types of clients the business serves (if you made it that far). But you can do much better! You can craft an engaging case study that helps your prospects see themselves in the same role as your happy client.
Read MoreIs your landing page creating conversions? You may need to revisit what you want your page to do in order to design a path for conversion. Your landing page should be the last stop on your prospect's journey to convert on your call to action. So what is the action that you want the prospect to take? In B2B professional services, this is likely not as simple as adding an item to a shopping cart.
Read More