Thank you for all of the support you have given us over the past five years. We are starting the next chapter in our careers in August, and I am closing KSGilmore Consulting LLC at the end of July.
Read MoreOn Friday, June 18, KSGilmore Consulting Founder and CEO Katie Gilmore joined two other marketing experts to discuss hot topics in business development at the Indianapolis Bar Association’s Bench Bar Conference held in Louisville.
Read MoreRIA firms often are focused on serving existing Baby Boomer (and older) clients and winning referrals from their peers that they may be overlooking a source of great potential growth – the next generation of clients. Earning their business may require some RIAs to adjust the services they provide, how they provide them and how they reach younger audiences.
Read MoreRIAs recognize the relationship branding and marketing have to the growth of their business. Building a unique and powerful brand is a top concern for RIAs in 2021. The internet and social media have created countless choices for people when it comes to buying anything, including investment and financial planning services. That’s why your RIA firm needs a strong brand.
Read MoreWhile we all look forward to being able to safely conduct in-person meetings again, the truth is that virtual meetings have become more accepted, and in some cases, the preferred option. RIAs who want to add new clients this year should consider these tips to expand their book of business.
Read MoreDid you know that press releases don’t actually have to be sent to the press? Crazy as it sounds, you don’t have to use this age-old tactic solely for its original purpose.
Today, press releases are a great way to codify achievements for your firm. They are more formal than a blog post and can live on your website for as long as you see fit.
Read MoreThe COVID-19 pandemic forced law firms to quickly pivot and adapt in order to remotely serve clients effectively and safely. As many firms have discovered, there may be no going back completely to the old way of operating. Instead, law firms should look forward and focus on strategies that will better serve them – and their clients – in 2021 and beyond.
Read MoreOnce you have established who you are, who you help and how you help, your firm can begin to build or expand its referral network. For many law firms, referrals are the main way they bring in new business.
Read MoreTo get the clients you really want to work with, you need to identify and define exactly who your target audience is. This doesn’t mean that you have to turn away paying clients who don’t fit this mold. You just need to position your firm as the go-to resource for the types of clients you want.
Read MoreHow can your firm instantly communicate that you are on top of the latest developments impacting your clients? Easy. Update your site with the latest design trends. Keeping your site fresh visually shows people that you are constantly looking ahead to what’s next.
Squarespace recently released its predictions for the top web design trends for 2021. Let’s take a look at how law firms can use these to instantly boost credibility.
Read MoreThink back to when your firm started. Are its mission and clientele the same, or has it evolved? Some small firms start out with target audiences in mind and how they will present themselves to the world. Others start off without a clear vision and end up taking whatever client work comes their way, which can make it more difficult to gain new clients on a consistent basis.
Read MoreCOVID-19 is not going away anytime soon, so it’s important for professional services providers to continue refining their approach to business development. In order to elevate your visibility and foster relationships with clients and referral sources, we have five recommendations to consider when planning for 2021, both with and without a budget.
Read MoreIn Adweek’s recent webinar, “Contextual Targeting for the Cookie-less Future,” Dailymotion’s Senior Vice President of Global Demand Adam Irlando spoke about the resurgence of contextual targeting, in large part due to privacy regulations and browsers’ limitations on tracking.
Read MoreYou went to law school to practice law. You also recognize that marketing is an essential function for your business to grow and thrive, especially when the economy is in a downturn. While some lawyers enjoy performing marketing tasks for their firms, many would rather focus on client work than marketing operations and execution.
Read MoreWhen COVID-19 hit this year, many felt like the world came to a sudden and scary halt. Financial advisors sprang into action, focusing on calming fears and concerns while reexamining client portfolios and life goals. Communication in times of uncertainty and stress is essential for financial advisors, and how to best communicate may vary based on client age.
Read MoreStrive to give your clients a memorable experience every time they interact with you. Chances are, they’ll remember your awesome service and share their experiences with friends and family.
Read MoreKSGilmore Consulting LLC Founder and CEO Katie Gilmore’s article on social content for RIAs is featured in the FPA Next Generation Planner’s July 2020 issue. The article, “How Can RIAs Take the Next Right Step with Social Media? Focus on 4 Types of Social Content,” encourages RIAs to take just 15 minutes a week to boost their online presence and grow their practice.
Read MoreIt’s important for RIAs to be thinking beyond their current situation and toward the future. For your business to grow and thrive, you will need new clients. You won’t always be as busy as you are right now, as you adapt to the fallout from COVID-19.
Read MoreWhen was the last time you updated your LinkedIn profile? If you can’t remember, then it’s time to polish your profile so that it shines when prospects and referral sources find you online. Here are 4 simple actions you can take to freshen your LinkedIn profile.
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The loss of community and belonging that people have felt since the COVID-19 pandemic hit can provide an opportunity for law firms to do some good for their clients in this new economy and help clients and referral sources in a meaningful way.
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