If you want to attract top advisors to your firm or merge with another RIA firm, you’ve got to have a strong brand. RIAs with a definitive brand will be more successful in achieving their recruitment goals.
Read MoreSuccessfully combining these elements will allow your firm to fully leverage the power of printed collateral. In turn, it will also help you build trust, stay top-of-mind with COIs, and give your prospects a perfect feel for your firm’s level of quality and the value you bring.
Read MoreI recently had the opportunity to spend time with the PRSA Hoosier chapter as a panelist at their January event, “It’s Complicated – The Evolving Relationship Between PR and Marketing.” We had a lively discussion with the sold-out audience of PR and communications pros. What did we learn?
Read MoreGreat leaders at top organizations expect HR professionals to be strategic. They want HR to understand the dynamics of the business and to be able to apply HR resources toward supporting business outcomes. How can you show that you understand the dynamics of your organization? Through diligent reporting on how your team deployed the resources of the HR department.
Read MoreDo you want to increase revenue for your financial advisory firm in 2019? Of course you do! If you’re aiming to get more from high-net-worth families with complex planning needs, then it’s time to ungate your content.
Read MoreKSGilmore Consulting LLC is proud to announce that Jennifer Nelson, content specialist, recently earned a Professional Certified Marketer®, Content Marketing designation from the American Marketing Association.
Read MoreStaying top of mind with your Centers of Influence isn’t easy. If it was, everyone would do it. As your network expands, your ability to spend time face-to-face with each member of it decreases. And as your network becomes more sophisticated and populated with more talented and highly-connected people, it becomes less likely that your network members have time to catch up with you in person or on the phone every month.
Read MoreAs many of our clients and friends know, I'm proud to volunteer for AMA Indy, and am returning to the Board of Directors this programming year as Immediate Past-President. We have a fantastic group of people on the board who are sharing their time and talent to strengthen our marketing community. I hope you'll join us for our kick off event on August 14th!
Read MoreComScore predicts that by 2020, half of all online searches will be voice searches. As a result, companies need to adjust their content to capture this type of search.
Read MoreYou’ve got a great product or service you want to let the world know about. You could pay for web advertising or create a content marketing plan, but what’s the best way to reach your target audience? It depends on your marketing and business goals.
Read MoreBusiness Succession Advisers, LLC was in need of a website that could be optimized for the company’s SEO goals. Our team at KSGilmore Consulting LLC built and launched BSA’s website, bsapro.com, in March, giving the company a definitive presence online.
Read MoreDon’t let the term “TL;DR” (too long; didn’t read) fool you into thinking people aren’t reading articles that are longer than a tweet. In a world where people have so much information coming at them, they are reading and sharing thoughtful, informative and, typically, longer articles. If you aren’t investing in long-form content for your website, you’re missing out on boosting your company’s credibility, conversion rate and clicks to your website.
Read MoreFor as long as most marketers can remember, the goal of an integrated content marketing plan was to cast a wide net among prospective customers and hope you get one or two of those companies to become clients. But what if targeting just one large customer and putting all of your marketing efforts into gaining that company as a client yielded a better return on your investment? A blog post from Drift uses a fishing analogy to describe an emerging marketing method that has proven to be more successful – account-based marketing. Consider traditional marketing efforts to be using that wide net in an ocean of prospects, hoping that a few you’ve caught stick around and become customers. As Erik Devaney explains it, account-based marketing (ABM) is like spearfishing. You see the fish you want and aim straight for it with your spear, ignoring all of the other fish around it.
Read MoreThe holidays are over and now we're left fighting off the bitter chill of winter. But all is not lost! Join the AMA Indy community for some great events this winter!
Read MorePeople are bombarded every time they surf the web with call to action messages. “Subscribe today,” “Buy now,” “Join our team,” “Don’t miss out!” What makes someone decide to purchase your product or utilize your service (or even just learn more about it) is an effective call to action message. So, how do you create one? Your website needs a call to action.
Read MoreOur clients often ask me how they should leverage social media for their companies. The obvious answer is lead generation. But sometimes clients need to lay the groundwork for awareness of a new problem in the marketplace. Social media is a great place to listen, learn and lead the conversation around solutions to those problems. Marketing Profs shared this week that B2B companies continue to find success on Facebook, Twitter and LinkedIn. You may not have time to give to all three networks. That's ok. Pick one and get engaged with it. You'll find that you get out what you put in.
Read MoreDid you know that 10,000 Baby Boomers retire every day? Millennials are now the largest generation in the workforce. But what will it take to lead this generation of marketers?
Read MoreIn case you missed it, the Paganelli Law Group was featured in The Indiana Lawyer this week. Tony Paganelli runs the firm on a unique business model. He is the only partner at the firm, and offers his employees the ability to do complex, interesting legal work, while also having flexibility for a life outside the office. Learn more about Tony and the team at the Paganelli Law Group in this story by Olivia Covington of The Indiana Lawyer.
Read MoreHow can you increase visibility in your industry? One way is to engage thought leaders, such as bloggers, reporters and speakers. But how do you get started?
Read MoreHave you been building a fact-based business case for why clients should invest in your firm's security solutions?
On the surface, this seems like the logical way to create marketing content that demonstrates your expertise. Beyond that, a fact-based marketing effort also shows that you have a strong understanding of the business reasons behind the security investment. As you know, showing a client that you understand her business is a key component of building trust and developing long-lasting relationships.
Read More