Have you ever called a company to inquire about a service that, surprisingly, the person on the other line knows nothing about? You’re left wondering why the company advertised it but forgot to tell the employees.

Financial advisory and law firms, like many other companies, prioritize marketing and sales efforts that revolve around external communications. While this is critical for business development, it’s just as important to apply the same strategy inward to communicating and marketing key initiatives to employees.

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