Posts in General Marketing

6 Tactics Leaders Can Use to Communicate Internally and Drive Change

Have you ever called a company to inquire about a service that, surprisingly, the person on the other line knows nothing about? You’re left wondering why the company advertised it but forgot to tell the employees.

Financial advisory and law firms, like many other companies, prioritize marketing and sales efforts that revolve around external communications. While this is critical for business development, it’s just as important to apply the same strategy inward to communicating and marketing key initiatives to employees.

General MarketingKatie GilmoreMarch 11, 2020Internal Communications, Leadership

How Will You Hit Your New Business Goals in 2020? Align Your Marketing and Business Development Touchpoints

As we embark on a new year (and a new decade), many of us take the opportunity to hit “reset” or improve personally. Some may whip up New Year’s resolutions last-minute, while others set intentions or one-word-themed mantras for the year.

But, what about your business resolutions? Do you set goals each year, but consistently find you struggle to hit them? For our example, let’s say this year, you want to grow your revenue by adding 10 new clients. How will you make that happen?

General MarketingKatie GilmoreJanuary 16, 2020Goals, Sales, Content Marketing